{"id":3608,"date":"2010-01-29T05:30:29","date_gmt":"2010-01-29T04:30:29","guid":{"rendered":"http:\/\/libelul.com\/?p=3608"},"modified":"2010-01-31T02:15:27","modified_gmt":"2010-01-31T01:15:27","slug":"pourquoi-faire-simple","status":"publish","type":"post","link":"https:\/\/libelul.com\/?p=3608","title":{"rendered":"Pourquoi faire simple ?"},"content":{"rendered":"<p>Moi je ne sais pas si je vous l&rsquo;ai dit, mais je bosse dans la pub.<br \/>\nEt dans la pub, on est cr\u00e9atifs. Je dirais m\u00eame hyper cr\u00e9atifs.<\/p>\n<p>Dernier exemple en date &#8230;<\/p>\n<p>Une personne lamba (<em>Mme Michu &#8211; dans la pub<\/em>) qui a besoin de jeter un truc, elle fait quoi ?<br \/>\nElle met le truc dans un sac et le descend \u00e0 la poubelle.<\/p>\n<p>Mais chez les cr\u00e9atifs de la pub, qui sont <strong>si intelligents<\/strong> ils font quoi ?<br \/>\nEt bien tout simplement \u00e7\u00e0 :<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/libelul.com\/wp-content\/uploads\/2010\/01\/IMG_1543.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/libelul.com\/wp-content\/uploads\/2010\/01\/IMG_1543-380x506.jpg\" alt=\"\" width=\"380\" \/><\/a><\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t<\/style>\n\t\t<!-- see gallery_shortcode() in wp-includes\/media.php -->\n\t\t<div data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/libelul.com\/?p=3608&quot;}' id='gallery-1' class='gallery galleryid-3608 gallery-columns-3 gallery-size-thumbnail gallery1'><script type=\"text\/javascript\">\n\/\/ <![CDATA[\n\tjQuery(document).ready(function () {\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }});\n\t});\n\/\/ ]]>\n<\/script>\n<dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/libelul.com\/wp-content\/uploads\/2010\/01\/IMG_1548-450x337.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/libelul.com\/wp-content\/uploads\/2010\/01\/IMG_1548-150x150.jpg\" width=\"135\" height=\"135\" alt=\"\" \/><\/a>\n<\/dt><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/libelul.com\/wp-content\/uploads\/2010\/01\/IMG_1546-450x600.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/libelul.com\/wp-content\/uploads\/2010\/01\/IMG_1546-150x150.jpg\" width=\"135\" height=\"135\" alt=\"\" \/><\/a>\n<\/dt><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/libelul.com\/wp-content\/uploads\/2010\/01\/IMG_1545-450x337.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/libelul.com\/wp-content\/uploads\/2010\/01\/IMG_1545-150x150.jpg\" width=\"135\" height=\"135\" alt=\"\" \/><\/a>\n<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Pas s\u00fbr que ce soit le meilleur exemple de rentabilit\u00e9 du temps pass\u00e9 des cr\u00e9atifs.<br \/>\nD&rsquo;autant plus que le ROI effort \/ r\u00e9sultat\u00a0 est faible : \u00e0 ce jour la fameuse affiche PLV n&rsquo;a toujours pas \u00e9t\u00e9 poubellis\u00e9e &#8230;<\/p>\n<p><em>Et apr\u00e8s on me demandera pourquoi je me pose des questions sur mon m\u00e9tier &#8230;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/libelul.com\/?p=3608\"><img decoding=\"async\" width=\"270\" src=\"\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>Moi je ne sais pas si je vous l&rsquo;ai dit, mais je bosse dans la pub. Et dans la pub, on est cr\u00e9atifs. Je dirais m\u00eame hyper cr\u00e9atifs. Dernier exemple en date &#8230; Une personne lamba (Mme Michu &#8211; dans la pub) qui a besoin de jeter un truc, elle fait quoi ? Elle met [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[38],"tags":[57,396],"class_list":["post-3608","post","type-post","status-publish","format-standard","hentry","category-mes-humeurs-et-concours","tag-creation","tag-pensees"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/posPp-Wc","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/libelul.com\/index.php?rest_route=\/wp\/v2\/posts\/3608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libelul.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libelul.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libelul.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/libelul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3608"}],"version-history":[{"count":0,"href":"https:\/\/libelul.com\/index.php?rest_route=\/wp\/v2\/posts\/3608\/revisions"}],"wp:attachment":[{"href":"https:\/\/libelul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libelul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libelul.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}